In this interview, Gavin shares his plans for Genasys, his thoughts on the future of insurtech, and whether this promotion finally gets him out of updating the website. (Answer: absolutely not.)

We sit down with Genasys’s VP of Marketing, Ed Halsey, and ask the difficult questions about insurance innovation via policy administration software and how insurers, brokers and MGAs can get ahead of their peers and build competitive advantage in a fiercely contested marketplace.

Failing to offer a clear upgrade path in insurance management software is a cardinal sin, leaving insurers stranded on outdated systems while competitors surge ahead. Without seamless upgrades, insurers face higher costs, security risks, and operational inefficiencies, forcing them into costly, disruptive replacements.

Great insurance software doesn’t just streamline processes—it empowers organisations to deliver exceptional results through robust governance, clear communication, and stakeholder alignment. Heather Lawson from Genasys shares actionable strategies to ensure project success and exceed client expectations.

2024 was a transformative year for Genasys, marked by the launch of Genasys Unify, major customer growth, key senior hires, and industry-leading innovations.

Presales is often misunderstood. People think it’s about software demos, technical specs, and answering questions. But the real magic happens long before that—when you’re digging into what clients aren’t saying, uncovering hidden needs, and shaping software solutions they didn’t know they wanted.

2025 won’t be about flashy buzzwords or vague promises. It’ll be about rolling up our sleeves, confronting hard truths, and delivering real value, whether that’s through tech adoption, operational efficiency, or genuine partnerships. Insurers must shift from feature-chasing to fostering collaboration, prioritise post-sale excellence, and embrace sustainable innovation.

Insurance technology is revolutionising risk management, enabling insurers to shift from reactive responders to proactive partners. By harnessing advancements like AI, IoT, and big data analytics, insurers can prevent claims, enhance operational efficiency, and deliver hyper-personalised solutions—offering immense value to both their businesses and their customers.

Top insurance software providers don’t just deliver technology; they deliver trust, efficiency, and forward-thinking solutions. By building a culture of excellence rooted in innovation and collaboration, they empower insurers to thrive in an industry where change is the only constant.

The insurtech industry has been booming, but rapid growth often prioritises investor returns over real customer value. At Genasys, we believe in flipping the script. Our insurance technology focuses on delivering tailored solutions, robust support, and sustainable innovation that drives long-term success for clients, not just shareholder profits.