We pride ourselves on being more than a software platform. Our expert team are trusted partners to our clients.
When I was 10 I wanted to be: An architect
A fundamental force in Genasys’ ascent, André’s roots in the company trace back to his leadership in the marketing team. In 2018, André, alongside Genasys’ Group CTO Craig Olivier, embarked on an exciting venture, spearheading the establishment of our first international branch in London. Embracing the challenge, he assumed the position of UK MD, showcasing his ability to navigate global landscapes. March 2023 marked a pinnacle moment as he assumed the position of Group CEO, solidifying his dedication to steering Genasys towards new heights.
Beyond the titles and milestones, André’s journey is a testament to his passion for making a tangible difference in the lives of our clients.
When I was 10 I wanted to be: A surfer
Craig is a seasoned veteran at Genasys with over two decades of unwavering experience and commitment to our mission to create the easiest end-to-end insurance management platform and give insurance businesses the ability to provide their customers with the most reliable products anywhere in the world. Beginning as a software developer writing the original code for our platform, Craig quickly ascended to lead the development team, and then transitioned to the Sales Director role, becoming the bridge between our cutting-edge technology and the evolving needs of our valued clients. In 2018, alongside Group CEO André Symes, Craig played a pivotal role in expanding our global footprint by opening the first international branch in London. 2020 marked another milestone in Craig’s journey as he assumed the position of Group CTO.
In his role, Craig’s focus extends beyond technological innovation; it is a commitment to delivering solutions that empower our clients and drive their success.
Nadia, appointed Chief Operating Officer at Genasys in 2024, plays a crucial role in propelling the company towards its strategic objectives by leveraging her significant track record of successfully leading large strategic programs in the corporate landscape. With an M.Sc. in Business Mathematics and Informatics, Nadia brings a deep analytical mindset and sharp business acumen honed through an extensive career in the banking industry.
Renowned for her strategic vision, Nadia is committed to not just meeting, but exceeding, the dynamic operational demands of Genasys, ensuring that the organisation not only evolves but thrives in the competitive tech landscape.
When I was 10 I wanted to be: A nun
Tania is a Chartered Accountant (SA) with over 18 years of experience in finance and operations. She has held senior roles across various industries, including financial services, technology, and insurance. Her expertise encompasses financial planning and analysis, operational efficiency, and cross-functional collaboration.
At Genasys, Tania focuses on ensuring that commercial decisions are data-driven and aligned with the company’s strategic goals. She works closely with finance, HR, and delivery teams to assess the viability of deals, monitor ROI, and ensure that sales opportunities are matched with available resources. Tania also plays a key role in post-sales engagement planning, identifying and addressing operational constraints that could impact delivery.
Her approach is pragmatic and collaborative, aiming to streamline processes and enhance communication across departments. Tania’s leadership ensures that as Genasys scales, its financial and operational frameworks remain robust and adaptable.
When I was 10 I wanted to be: A skateboarder or the CMO of a fast-growing Insurtech
Gavin is our savvy marketing maven who joined Genasys in 2022 as the Vice President of Marketing and swiftly ascended to his current role. Armed with over 20 years of expertise in both the B2B and B2C realms, Gavin is the driving force behind our global marketing strategy and implementation. Having spearheaded impactful marketing campaigns for major global brands and held c-suite positions at international marketing agencies and SaaS scale-ups, Gavin brings a wealth of strategic insight to the table.
Gavin’s role is not just about elevating our brand; it’s about influencing our clients’ experiences. With a specialisation in data-led strategies, he ensures that our marketing efforts are not only cutting-edge but also deeply customer-centre.
When I was 10 I wanted to be: A writer
Christelle has been the driving force behind Genasys’ people-centric approach since her appointment as our Chief of People in 2021. With over 20 years’ experience in human resources, Christelle brings a wealth of expertise to her role, ensuring the evolution and implementation of our people strategy. Her mission goes beyond the conventional HR responsibilities; it’s about cultivating a workplace where our teams, both in South Africa and the UK, thrive and find fulfilment in their roles.
Christelle understands that a happy and engaged team is the cornerstone of success, and she is dedicated to providing the support necessary for our people to grow and achieve their career aspirations.
When I was 10 I wanted to be: Deep sea rescue diver
Wikus, in his role as Chief Financial Officer, is responsible for the groups finance, legal and compliance portfolios. Since joining Genasys in 2016, Wikus has been an invaluable asset, steering our financial strategy with precision. His role extends beyond traditional finance responsibilities; he is a key player in the management team, focusing on building robust financial disciplines that serve as the bedrock for our future growth.
Wikus’s role ensures that Genasys operates with the highest standards of financial integrity, offering our clients the confidence and security they deserve.
When I was 10 I wanted to be: A famous singer and dancer similar to Britney Spears
Heather is our strategic powerhouse and is armed with a wealth of project management and operational experience. Heather is a key player in supporting Genasys’ growth strategy and her role extends beyond overseeing the project management office; she is dedicated to enhancing the delivery processes throughout the business, ensuring seamless execution and playing a pivotal role in the success of all Genasys projects.
By spearheading initiatives that streamline project delivery and elevate operational standards, she ensures that Genasys not only meets but exceeds client expectations.
When I was 10 I wanted to be: A record producer
Ed joined Genasys at the start of 2024 and brings a unique perspective to the world of sales and marketing, where his passion transcends the surface to delve into the intricate psychology shaping consumer decisions. Fascinated by nuanced ideas such as colour psychology, the principle of reciprocity, and the phenomenon of FOMO (fear of missing out), Ed’s focus is on the power of language in influencing choices.
In his role at Genasys, Ed’s fascination transforms into a commitment to clarity, transparency, and forthrightness. He firmly believes in providing partners and potential customers with comprehensive information to make well-informed, logical and confident decisions.
Ben is a dedicated professional with 22 years of experience at Genasys, where he has been a driving force in our mission to create the easiest end-to-end insurance management platform and empower insurance businesses to offer reliable products globally. Starting his career as a Programmer, Ben’s exceptional skills and dedication quickly led to roles as an Architect, Product Owner, Product Manager, Head of Product development, CIO, and now, VP of Product.
In his current role, Ben’s focus encompasses Product Strategy and Roadmap, Innovation, R&D, and AI. His commitment to these areas ensures that Genasys continues to lead the industry with cutting-edge solutions that meet the evolving needs of our clients.
When I was 10 I wanted to be: A farmer
Eugene has been an integral part of our journey since 2010 and is the Chief Customer Officer. With a robust background boasting over 20 years of experience in the insurance industry, Eugene leads the charge in managing the day-to-day operations with a keen focus on sales and customer support for all Genasys software solutions.
Eugene’s strategic vision and hands-on approach ensure that Genasys continues to deliver cutting-edge solutions and unparalleled support, making a lasting impact on our clients and the insurance landscape as a whole.
With over a decade at Genasys, Kirsten is the team’s solutions wizard, turning complex challenges into seamless, user-friendly systems. Armed with a Bachelor of Commerce in Informatics and a wealth of experience in insurance technology, he’s the calm, reliable problem-solver you want in your corner when things get tricky.
Kirsten’s not just about the tech—he’s a team player through and through, known for his collaborative approach, sharp sense of humour, and knack for making even the most daunting projects feel manageable. Whether he’s mentoring teammates or fine-tuning the details on a big project, Kirsten brings a balance of expertise and approachability that’s hard to beat.