Our Leadership Team

We pride ourselves on being more than a software platform. Our expert team are trusted partners to our clients. 

André Symes

Originally from South Africa, now based in London

Group CEO

When I was 10 I wanted to be: An architect  

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A fundamental force in Genasys’ ascent, André’s roots in the company trace back to his leadership in the marketing team. In 2018, André, alongside Genasys’ Group CTO Craig Olivier, embarked on an exciting venture, spearheading the establishment of our first international branch in London. Embracing the challenge, he assumed the position of UK MD, showcasing his ability to navigate global landscapes. March 2023 marked a pinnacle moment as he assumed the position of Group CEO, solidifying his dedication to steering Genasys towards new heights.

Beyond the titles and milestones, André’s journey is a testament to his passion for making a tangible difference in the lives of our clients.

Craig Olivier

Cape Town

Group CTO & Co-founder

When I was 10 I wanted to be: A surfer

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Craig is a seasoned veteran at Genasys with over two decades of unwavering experience and commitment to our mission to create the easiest end-to-end insurance management platform and give insurance businesses the ability to provide their customers with the most reliable products anywhere in the world. Beginning as a software developer writing the original code for our platform, Craig quickly ascended to lead the development team, and then transitioned to the Sales Director role, becoming the bridge between our cutting-edge technology and the evolving needs of our valued clients. In 2018, alongside Group CEO André Symes, Craig played a pivotal role in expanding our global footprint by opening the first international branch in London. 2020 marked another milestone in Craig’s journey as he assumed the position of Group CTO.  

In his role, Craig’s focus extends beyond technological innovation; it is a commitment to delivering solutions that empower our clients and drive their success.

Bart Patrick

London

Chief Revenue Officer

When I was 10 I wanted to be: Han Solo or a landscaper

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Bart is a long-standing industry expert who is at the helm of Genasys as our Chief Revenue Officer and has been a vital member of our executive team since 2022. With an illustrious 30-year career dedicated to the convergence of insurance and technology, Bart brings unparalleled expertise to drive the success of our clients. In his role as CRO, Bart spearheads the go-to-market strategy for Genasys, navigating key target markets such as the UK, Europe, Africa, and Latin America.

Bart’s role extends far beyond the boardroom; it’s about creating value for our clients in every aspect of their journey. His leadership ensures that our strategies are not just about business growth but are tailored to empower our clients with transformative solutions.

Ian Pettifor

London

Group Chief Financial Officer

When I was 10 I wanted to be: Professional footballer, but definitely not an accountant

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With a wealth of experience spanning over 35 years, Ian is a strategic leader with a proven track record in start-ups, SMEs, and private equity platform businesses within the financial services and tech sectors. Ian’s expertise extends far beyond traditional financial management; his extensive experience in buy and sell-side M&A adds a unique dimension to our financial strategy, ensuring that every move we make is not just fiscally sound but strategically aligned with the dynamic landscape of our industry.

Having previously co-founded a successful Insurtech disrupter, Ian brings an innovative approach to the Group CFO role. Ian’s vision goes beyond the balance sheets and profit margins and encompasses creating value for our clients.

Wikus van Zyl

Johannesburg

Chief Financial Officer

When I was 10 I wanted to be: Deep sea rescue diver

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Wikus, in his role as Chief Financial Officer, is responsible for the groups finance, legal and compliance portfolios. Since joining Genasys in 2016, Wikus has been an invaluable asset, steering our financial strategy with precision. His role extends beyond traditional finance responsibilities; he is a key player in the management team, focusing on building robust financial disciplines that serve as the bedrock for our future growth.

Wikus’s role ensures that Genasys operates with the highest standards of financial integrity, offering our clients the confidence and security they deserve.

Christelle Frost

Johannesburg

Chief of People

When I was 10 I wanted to be: A writer

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Christelle has been the driving force behind Genasys’ people-centric approach since her appointment as our Chief of People in 2021. With over 20 years’ experience in human resources, Christelle brings a wealth of expertise to her role, ensuring the evolution and implementation of our people strategy. Her mission goes beyond the conventional HR responsibilities; it’s about cultivating a workplace where our teams, both in South Africa and the UK, thrive and find fulfilment in their roles.

Christelle understands that a happy and engaged team is the cornerstone of success, and she is dedicated to providing the support necessary for our people to grow and achieve their career aspirations.

Eugene Wessels

Johannesburg

MD: Professional Services

When I was 10 I wanted to be: A farmer

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Eugene has been an integral part of our journey since 2010 and is the Managing Director of Professional Services. With a robust background boasting over 20 years of experience in the insurance industry, Eugene leads the charge in managing the day-to-day operations with a keen focus on sales and customer support for all Genasys software solutions.

Eugene’s strategic vision and hands-on approach ensure that Genasys continues to deliver cutting-edge solutions and unparalleled support, making a lasting impact on our clients and the insurance landscape as a whole.

Gavin Peters

London

Chief Marketing Officer

When I was 10 I wanted to be: A skateboarder or the CMO of a fast-growing Insurtech

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Gavin is our savvy marketing maven who joined Genasys in 2022 as the Vice President of Marketing and swiftly ascended to his current role. Armed with over 20 years of expertise in both the B2B and B2C realms, Gavin is the driving force behind our global marketing strategy and implementation. Having spearheaded impactful marketing campaigns for major global brands and held c-suite positions at international marketing agencies and SaaS scale-ups, Gavin brings a wealth of strategic insight to the table.

Gavin’s role is not just about elevating our brand; it’s about influencing our clients’ experiences. With a specialisation in data-led strategies, he ensures that our marketing efforts are not only cutting-edge but also deeply customer-centre.

Ed Halsey

London

Vice President of Marketing

When I was 10 I wanted to be: A record producer

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Ed joined Genasys at the start of 2024 and brings a unique perspective to the world of sales and marketing, where his passion transcends the surface to delve into the intricate psychology shaping consumer decisions. Fascinated by nuanced ideas such as colour psychology, the principle of reciprocity, and the phenomenon of FOMO (fear of missing out), Ed’s focus is on the power of language in influencing choices.

In his role at Genasys, Ed’s fascination transforms into a commitment to clarity, transparency, and forthrightness. He firmly believes in providing partners and potential customers with comprehensive information to make well-informed, logical and confident decisions.

Heather Lawson

London

Vice President of Operations

When I was 10 I wanted to be: A famous singer and dancer similar to Britney Spears

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Heather is our strategic powerhouse and is armed with a wealth of project management and operational experience. Heather is a key player in supporting Genasys’ growth strategy and her role extends beyond overseeing the project management office; she is dedicated to enhancing the delivery processes throughout the business, ensuring seamless execution and playing a pivotal role in the success of all Genasys projects.

By spearheading initiatives that streamline project delivery and elevate operational standards, she ensures that Genasys not only meets but exceeds client expectations.