Our Leadership Team

We pride ourselves on being more than a software platform. Our expert team are trusted partners to our clients. 

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André Symes


André initially held the reins as head of the marketing division, but after his appointment as COO in 2016 he has been instrumental in ensuring the fluid running of company operating procedures. In 2018, he and Craig were responsible for opening up the first international Genasys branch in London, where he assumed the role of UK MD. In 2020 he also took on the role of Chief Growth Officer, responsible for strategy and revenue throughout Genasys heading up sales and marketing across all regions. He took up his role as Co-CEO in July 2021, and Group CEO in March 2023.

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Craig Olivier


Craig Olivier has been at the heart of Genasys for over 20 years and was part of the original team that started the development of SKi®. He started his career at Genasys as a developer and subsequently headed up the development team, before moving into a more client-facing role where he was appointed as Sales Director. In 2018, Craig, together with Group CEO Andre Symes, was responsible for opening up the first international Genasys branch in London, where he assumed the role of Vice President of Technical. In 2020, Craig was appointed as the Chief Technical Officer for both the SA and international businesses.

Christelle Frost


Christelle joined Genasys in July 2021 and is responsible for the evolution and implementation of our HR strategy, ensuring that we have a happy and engaged team of people who have the support they need to grow and achieve their career aspirations. This includes our teams both in South Africa and in our international operations. With over 18 years’ experience in human resources, Christelle is a highly regarded professional with a reputation for delivering programmes that support not only the implementation of sound processes but the development and growth of the teams she has managed.

Ian Pettifor


Ian joined Genasys in 2022 as Group Chief Financial Officer. Ian is an experienced CFO with extensive experience of working for start-ups, SMEs and PE platform businesses within the financial services and tech sectors, and has more than 35 years’ buy and sell-side international M&A experience. Ian is well-versed in operating and managing international businesses across EMEA, North & South America and Asia Pacific. Most recently, he co-founded the successful InsurTech disrupter Azur Group.

Bart Patrick


Bart Patrick joined Genasys as Chief Revenue Officer and member of the executive team in 2022 where he is responsible for leading the go-to-market strategy for the business in key target markets including the UK, Europe, Africa and Latin America. Bart has dedicated his 30-year career to insurance and technology, having been responsible for insurance business strategy, marketing, sales and delivery for many of the leading companies in the industry.

Wikus Van Zyl


A chartered accountant with over 20 years’ experience in finance, Wikus joined Genasys in October 2016 following a long career at Sappi Limited, a listed manufacturing company, where he was Head of Group Financial Planning, and Analysis and Investor Relations. Responsible for the Genasys group finance, legal and compliance portfolio, he is an integral part of the management team, focusing on building strong financial discipline as a foundation for future growth.

Eugene Wessels


Eugene joined Genasys in 2010, building on his 20 years’ experience in the insurance industry. He manages the day-to-day operations with a focus on sales and customer support for all Genasys software. He holds a BSc (Hons) in mathematical statistics and a post-graduate diploma in management practice.

Gavin Peters


Gavin joined Genasys in 2022 to head up our global marketing strategy and implementation. A marketing expert with over 20 years’ experience across B2B and B2C, Gavin has run marketing campaigns for some of the biggest brands in the world, and has held c-suite positions at international marketing agencies and SaaS scale-ups. With a specialism in data-led strategies, he is now responsible for ensuring a customer-centric marketing approach as we grow our brand internationally.

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Heather Lawson


Heather joined Genasys in 2022 as our Head of PMO (Project Management Office). With her Project Management and Operational experience, Heather joined the team to support the Genasys growth strategy, enhance the existing delivery processes throughout the business and is wholly responsible for the delivery and success of all Genasys Projects. Heather took up the position of VP of Group Operations in 2023.