There’s no other way to put it – what a year 2024 has been!
Our 27th year of trading was filled with transformative launches, significant achievements and industry recognition that reaffirms our position as a leader in insurance technology. Here’s a look back at some of the highlights from an extraordinary year.
The Launch of Genasys Unify
Perhaps the most significant milestone of the year was the release of Genasys Unify, a ground-breaking update to our flagship policy administration platform. Designed to enhance our customers’ ability to “do more, faster,” Unify doubled down on cloud-based open architecture and user experience. This update reflects our commitment to empowering insurers, MGAs, and brokers with tools that streamline operations, improve efficiency, and future-proof their businesses.
👉 Learn more about Genasys Unify
Customer Growth
With the release of Genasys Unify, the business has seen tremendous customer growth during what has proven to be an exciting year. Not only did we onboard a UK London Market customer, but we also ended the year by bringing on several sizeable mutuals. Our existing customers have also experienced significant growth, as we’ve helped them launch numerous new products into new and existing markets. Meanwhile, we are currently upgrading a major US customer to the latest version of our platform, migrating several hundred million dollars of gross written premium in the process.
Strengthening Our Team with Senior Hires
This year, Genasys welcomed a wealth of exceptional talent to our leadership team, further fuelling our growth and innovation. These new additions bring decades of experience, expertise, and a fresh perspective to our mission of delivering best-in-class insurance technology.
Sharon Brown – Board Advisor
Sharon is one of the best-known and most respected faces in the insurance industry. As a board director of the MGAA (Managing General Agents’ Association), Sharon brings over 30 years of experience spanning insurance schemes and product development, sales and marketing strategies, and the creation of robust business infrastructures. Her deep industry knowledge and strategic insight make her an invaluable guide for Genasys as we navigate the future of insurance technology.
Nadia De Wet – Chief Operating Officer (COO)
Nadia joined Genasys from Barclays, where she was Head of Trade and Change Management. Known for her ability to build and nurture high-performing, operationally efficient teams, Nadia brings a deep analytical mindset and sharp business acumen honed over a distinguished career in the banking industry. Her expertise in creating streamlined processes and fostering resilience will be instrumental in driving operational excellence across Genasys.
Paul Smith – Head of Genasys Software Solutions (GSS)
With more than 20 years of IT and software consulting experience, Paul Smith now leads Genasys Software Solutions. Paul previously managed a global applications portfolio, excelling in developing strategic roadmaps and implementing application life cycles. His expertise spans technical debt reduction, SLA optimisation, automation, digitisation, and advanced analytics. Paul’s leadership will help ensure our software solutions remain at the cutting edge of the industry.
Ed Halsey – Vice President of Marketing
Ed is the former co-founder of InsurTech brokerage Taveo Group and the creative force behind Evermore Digital—the insurance technology agency that redefined brand-building during the COVID era with cutting-edge technology and a unique content style. Ed’s journey from insurance underwriter to technology salesperson for global brands like DXC and Automation Anywhere brings a rare blend of industry insight, technical acumen, and marketing creativity. His fresh perspective is already helping Genasys elevate its messaging and connect more deeply with customers.
👉 Meet our new team members
Playing Along: April Fools Day Prank
We couldn’t resist a little fun this year, partnering with Insurance Times for an April Fools prank that had everyone buzzing: the launch of “Insurance Simulator 2024.” The concept was a tongue-in-cheek nod to gamification and innovation in insurance, and the reaction was priceless with the press release sitting among the Insurance Times most read articles of the year.
Industry Recognition and Accolades
2024 was a year of validation for our hard work and innovation:
- Celent recognised us as a Technology Standout in their EMEA P&C Claims Systems Vendor Report.
- CNBC and Statista ranked us among the world’s top 150 InsurTechs.
- Business Cloud named us the most innovative InsurTech, awarding us the top spot in their annual InsurTech 50.
Modern Insurance Magazine Special Edition
We launched our special edition of Modern Insurance Magazine: Your Guide to Modern Policy Administration. This 30-page resource was packed with valuable insights, celebrating the technology transforming our industry and remains the quintessential read for those considering new insurance technology and the steps they should take in that process for optimal results.
👉 Read the guide
The Lowdown Newsletter’s Explosive Growth
Our weekly newsletter, The Lowdown, became a must-read for nearly 3,000 subscribers this year, delivering thought-provoking insights, Top 10 lists, and predictions that shape the future of insurance. Across its 79 editions in 2024, it amassed over 40,000 article views.
The Gift of Time: An AI-Generated Christmas Ad
We ended the year on a high note with the release of our innovative AI-generated Christmas ad, The Gift of Time. Viewed by over 100,000 people with hundreds of soundtrack downloads, it resonated deeply with audiences and garnered rave reviews. It was a creative celebration of our commitment to helping customers save time through smarter technology.
👉 Watch the ad
As the curtain falls on 2024, it’s clear that this wasn’t just another year—it was the year. We launched game-changing tech, welcomed powerhouse talent, earned industry accolades, had a bit of fun with a cheeky April Fools prank, and even found time to deliver an AI-generated Christmas ad that captured hearts and imaginations alike.
But what’s the real takeaway? It’s simple: Genasys is just getting started. With innovation at our core, an ever-growing community of customers, and a team built for excellence, we’re charging into 2025 with purpose, passion, and maybe even a few surprises up our sleeve.
Here’s to more milestones, more laughter, and—most importantly—making insurance smarter, faster, and a whole lot easier. After all, if 2024 taught us anything, it’s that when Genasys comes to play, everyone wins.
Cheers to 2025—let’s do it all over again, but bigger and better!Â
 
