As an insurtech constantly striving to be at the cutting edge of innovation, we’re more than a little different from the company that was founded in 1997, but our challenger spirit and culture have endured.
To celebrate our 25th anniversary, we’re taking a look back at some of the key moments that have shaped us, taking us from a start-up run out of a garage in Cape Town to a leading insurtech providing insurance administration software to clients across 23 countries, and managing a gross written premium of over £1.5 billion.
1997: The genesis of Genasys.
Our founder Steve Symes, working from his garage in Cape Town, is engaged by a European insurer to build a customer centric insurance administration system to manage their distributed agents. Shortly after, Steve has the idea of “Generating a System” to redefine the insurance industry… Genasys.
2001: From project to product.
By the turn of the millennium Genasys gets set to launch its first software product, Customer of One, a customer-centric administration platform for insurance. The first insurer goes live on the new platform.
2003: Outgrowing the home office.
Genasys establishes its first formal offices, at the TechnoPark, Stellenbosch in Cape Town.
2004: Nationwide rollout.
With traction now gaining amongst small to medium size insurers and brokers, Genasys takes on its first major insurer with a full nationwide rollout.
2005: Going international.
Genasys lands its first UK client and succeeds in proving the software’s capabilities and reliability in multiple environments and territories.
2006: A pivotal year.
A big milestone as we launch our second SA office, a major hub in Johannesburg, and relaunch our software platform as SKi: the Software Key to Insurance.
2012: 50 not out!
Our headcount climbs to half a century, as the company grows its footprint across South Africa and into multiple markets.
2015: Going up in the world.
As the business continues to experience strong growth, another landmark is achieved as the first global Blue-Chip insurer launches on the platform.
2019: Into Europe.
Genasys goes truly international as the company opens its UK office.
2021: Set for scale.
The last 25 years has seen an evolution in everything the company does. Whilst much of our company – and certainly our technology! – is unrecognisable since the early days, Genasys continues to be a company that likes to do things differently and challenge the status quo.
And more important than our technology has always been our approach: the dedication of our team to support our clients, build enduring relationships and ensure we’re always going the extra mile.