Genasys announces Ian Pettifor as Group CFO

By Genasys
4 August 2022

Leading insurance software solutions provider, Genasys, has further enhanced its senior leadership team with the appointment of Ian Pettifor as the company’s new Group Chief Financial Officer.

With a background spanning over 20 years in insurtech start-ups and scale-ups combined with the experience of guiding mergers & acquisitions across a range of sectors and geographies over the last 35 years, Ian’s expertise will support Genasys’ plans for international growth. This is the latest in a line of C-suite hires by the company as it targets international expansion following the appointment of ex-Duck Creek director Bart Patrick as Chief Revenue Officer.

Ian says: “Technology has the power to transform the way the insurance industry transacts business, but it’s no secret that digitalisation of the sector is hampered by a reliance on fragmented, albeit highly-optimised, legacy systems. I’m hugely impressed with both the innovative, pioneering spirit of Genasys and its highly configurable, function-rich product offering which provide insurers, MGAs and brokers with the tools to free themselves from the financial and operating constraints of legacy tech and quickly launch new products.

“The unique value proposition of Genasys, the delivery of a different kind of insurance software solution that genuinely puts the end-consumer first, means I feel privileged to be part of the team bringing the Genasys brand to more organisations across the globe.”

André Symes, Co-CEO at Genasys, says: “Ian holds an impressive track record across fintech, insurtech, insurance and financial services and is as an expert in driving the growth and profitability of ambitious SMEs, start-ups and PE platform businesses so we’re thrilled he’s joined our Genasys team.

“His ethos to disrupt the status quo and to look for better ways to do insurance perfectly complements our vision to challenge ourselves and the industry to think and do things differently for the benefit of the consumer. Ian will be critical in our expansion as we take our offering of a technology partner that delivers successful digital enablement, which debunks the notion of a complex, costly and time-consuming digital transformation journey, combined with our people-first approach to new target markets.”

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