How corporate storytelling reshapes customer relationships

By FA News Magazine
9 April 2024
Corporate storytelling reshaping insurance industry Krystle Stewien
Beyond policies: how corporate storytelling reshapes customer relationships

Selling insurance has never been an easy task and in today’s over-communicated world, the risk of getting less attention is an ever-present thought for many marketers. So, how does one convince people to invest in something they may not see the benefit from, especially when information is available in abundance? 

FA News chats to Krystle Stewien, Marketing Manager at Genasys in their latest edition

Beyond policies: corporate storytelling Krystle Stewien

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