The Genasys Story
The Genasys story began in 1997 with a founder who recognised that software was the key to improving insurance efficiency and customer experience. We have grown into a recognised insurtech leader with over 25 years behind us, a strong foothold in South Africa and the UK, and expansion under way into international markets. Our mission is to be the preferred software solutions partner to the insurance industry across Europe, Africa and the rest of the world.
Our core values are trust and transparency, honesty and integrity, personal accountability and developing our people. Our platform is a modular, cloud-based insurance management system that can be applied to any insurance business regardless of currency, language or destination. Clients launch products faster and cut operating costs by an average of 34%, transacting over £3 billion in Gross Written Premium and managing over 1.5 million policies globally. The system has 352 pre-configured product line templates and 486 documented API endpoints.
The platform covers the entire policy lifecycle: no-code tools for wholesale and retail quote-and-bind journeys, renewals, mid-term adjustments and cancellations. It lets insurers, MGAs and brokers build customised workflows, manage complex currency, taxation and multi-language requirements across regions, and support alternative models such as parametric, micro or embedded products.
We believe our people are critical to our success. We are deeply committed to fostering an environment of continuous learning and development, supporting our teams to drive technological expansion and attract top talent.
Join a team passionate about making insurance better for everyone through cutting-edge technology.
Find out more about us on our careers page.
About the Role
The Sales Director will drive new business sales across our identified regions, primarily the United Kingdom and Europe, building long-lasting customer relationships and growing Genasys’s market presence. You will be responsible for identifying and winning target accounts, owning the full sales journey from first outreach through to commercial negotiation and signed agreement.
Reporting directly to the Chief Growth Officer, you will be supported by the wider Growth team, including pre-sales and marketing, and will work closely with stakeholders across the business.
This is a hybrid role based at our London office, with one day per week in the office and travel to industry events and prospective clients’ offices required.
You will be accountable for:
- CRM Management & Commercial Reporting
- Market Identification & Lead Generation
- Business Development & Pipeline Management
- Client Presentations, Meetings & Demos
- RFI/RFP Management, Proposals & Contracts
- Commercial Negotiation & Deal Closure
- Handover to Customer Success & Delivery
- Sales Enablement Feedback to Marketing
What Does Good Look Like?
- A healthy, well-qualified pipeline of target accounts across the United Kingdom and Europe, built through ongoing market analysis, networking and direct outreach.
- Target lists are current and focused, and prospects are engaged early and nurtured into sales-qualified opportunities.
- Every presentation, meeting and demo is thoroughly prepared and specific to the client, and pre-sales colleagues are brought in at the right time.
- Business requirements are captured in depth, so proposals, quotations and contracts are accurate and high-quality the first time.
- RFI/RFP processes are run with confidence, and prospect stakeholder relationships are expertly managed from start to finish.
- Deals close on time through focused, well-prepared commercial and contract negotiations.
- New clients move smoothly into onboarding, with customer success and delivery teams fully briefed and expectations aligned.
- Marketing receives clear, insightful feedback from the field, keeping sales-enablement materials current and effective.
- The CRM is an accurate, up-to-date picture of every lead and client, and there is always a clear view of commercial performance.
Measuring Success
- New business revenue and contract value closed against target.
- Pipeline growth, quality and conversion from lead to sales-qualified opportunity to closed deal.
- Win rates on RFIs, RFPs and competitive opportunities.
- Sales cycle length and time to close.
- Accuracy of sales forecasting.
- CRM data accuracy and completeness.
- Timeliness and quality of management reporting, dashboards and commercial updates.
- Market presence and new relationships established across the United Kingdom and Europe.
About you
Your skills and competencies:
- Resilient, tenacious and adaptable.
- Passionate about technology and innovation.
- Professional, operating with high levels of honesty, discretion and integrity.
- A natural networker with excellent interpersonal and communication skills.
- Solutions-orientated, with strong negotiation and deal-closing skills.
- Confident engaging with senior stakeholders and managing complex, multi-stakeholder sales.
- Strong time management, organisation and multi-tasking skills.
- Commercially minded, with high personal accountability for results.
Your experience and qualifications:
- 4 to 5 years’ experience in B2B new business sales within the insurance or insurtech industry in the United Kingdom.
- A relevant qualification, training and experience with key sales methodologies.
- Deep knowledge of the insurance industry.
- Proven experience managing RFI/RFP processes and negotiating commercial agreements.
- Experience working with CRM systems (e.g. HubSpot) and sales tools.
The following will be an advantage:
- An established network across the United Kingdom and European insurers, MGAs and brokers.
- Experience selling policy administration or other insurance software platforms.
- Experience selling into European markets beyond the United Kingdom.