Once an underwriter, now a tech-driven marketing strategist, Ed thrives at the intersection of insurance, automation, and Al. With a career spanning DXC Technology, Automation Anywhere, and an exited insurtech start-up, he’s no stranger to transforming complex processes into seamless, customer-friendly journeys. Now leading marketing at Genasys, Ed blends creativity with cutting-edge technology, using generative Al to craft bold, engaging campaigns. When he’s not shaking up the insurtech world, you’ll find him coaching kids’ football or hosting insightful vodcasts on the future of the industry.
A firm believer in the power of automation, Ed is on a mission to strip away inefficiencies and future-proof insurance businesses. Whether optimising broking processes, exploring the potential of Al-driven marketing, or championing digital transformation, he’s always looking for ways to challenge the status quo. His background as a musician brings a unique energy to his work—where others see problems, he sees an opportunity to compose the perfect solution.
Once an underwriter, now a tech-driven marketing strategist, Ed thrives at the intersection of insurance, automation, and Al. With a career spanning DXC Technology, Automation Anywhere, and an exited insurtech start-up, he’s no stranger to transforming complex processes into seamless, customer-friendly journeys. Now leading marketing at Genasys, Ed blends creativity with cutting-edge technology, using generative Al to craft bold, engaging campaigns. When he’s not shaking up the insurtech world, you’ll find him coaching kids’ football or hosting insightful vodcasts on the future of the industry.
Once an underwriter, now a tech-driven marketing strategist, Ed thrives at the intersection of insurance, automation, and Al. With a career spanning DXC Technology, Automation Anywhere, and an exited insurtech start-up, he’s no stranger to transforming complex processes into seamless, customer-friendly journeys. Now leading marketing at Genasys, Ed blends creativity with cutting-edge technology, using generative Al to craft bold, engaging campaigns. When he’s not shaking up the insurtech world, you’ll find him coaching kids’ football or hosting insightful vodcasts on the future of the industry.
A firm believer in the power of automation, Ed is on a mission to strip away inefficiencies and future-proof insurance businesses. Whether optimising broking processes, exploring the potential of Al-driven marketing, or championing digital transformation, he’s always looking for ways to challenge the status quo. His background as a musician brings a unique energy to his work—where others see problems, he sees an opportunity to compose the perfect solution.
Edward Halsey
VP of Marketing
The Disruptor
Once an underwriter, now a tech-driven marketing strategist, Ed thrives at the intersection of insurance, automation, and Al. With a career spanning DXC Technology, Automation Anywhere, and an exited insurtech start-up, he's no stranger to transforming complex processes into seamless, customer-friendly journeys. Now leading marketing at Genasys, Ed blends creativity with cutting-edge technology, using generative Al to craft bold, engaging campaigns. When he's not shaking up the insurtech world, you'll find him coaching kids' football or hosting insightful vodcasts on the future of the industry.
A firm believer in the power of automation, Ed is on a mission to strip away inefficiencies and future-proof insurance businesses. Whether optimising broking processes, exploring the potential of Al-driven marketing, or championing digital transformation, he's always looking for ways to challenge the status quo. His background as a musician brings a unique energy to his work—where others see problems, he sees an opportunity to compose the perfect solution.